New Law Tips are now tax-deductible up to $25,000 under the One Big Beautiful Bill — see how GratifID helps you claim it
About GratifID

Built for the people who make
hospitality work.

We're closing the gap between great service and the tip that was always meant to follow it.

Hotel bartender at a premium venue — confident service worker

GratifID was founded on one belief: the people who make hospitality work deserve to be paid for it — every time, regardless of whether a guest has cash.

Our Mission

The universal tipping identity.

Our NFC-powered platform lets guests tip instantly via Apple Pay or Google Pay — no app, no friction, no employer cut. Your tips. Your identity. Your money.

Tipmo by GratifID gives every service worker an identity that travels with them through their entire career.

The Problem

83% of payments are cashless. Tips never made the switch.

Housekeepers, bartenders, valets, and servers are losing hundreds of dollars a month in tips that guests wanted to give — they just had no way to do it.

Existing solutions pool tips, delay payouts, or require app downloads. None treat the worker as the owner of their tipping identity. GratifID does.

What Makes Us Different

Five things no one else does.

Worker-owned identity

Your tag and account belong to you — not your employer. Change jobs and your identity comes with you.

Bank-grade security

NTAG 424 DNA chip — cryptographically unique per tap. The same standard used in banking.

Zero friction for guests

Tap, tip, done. No app download, no login, no registration. Works on any modern smartphone.

Direct payouts via Stripe

Tips go straight to you — never pooled, never delayed. You control your money.

Fully portable

Take your GratifID tag when you change jobs, cities, or careers. It's yours for life.

Venue analytics

Operators gain endorsement data and service insights — without touching a single tip payout.

Our Background

Built by people who've scaled before.

GratifID was founded by a team with deep roots in cybersecurity, fintech, and hospitality technology. Our founder previously helped scale businesses globally — including at Armis, acquired by ServiceNow for $7.75B.

We bring that security-first, scale-minded approach to a problem affecting 20 million US service workers.

Launch Event

HITEC 2026 — San Antonio

We launch at HITEC 2026. We offer free 90-day pilots to hotels who want to be part of the future of tipping.

Register for early access →

Questions? support@gratifid.com

The Team

Built by experienced operators.

Leadership with deep expertise in fintech, cybersecurity, and hospitality technology.

Doron Dreyer
Doron Dreyer
Co-Founder & CEO

Experienced global sales leader in cybersecurity and enterprise solutions. Previously scaled businesses internationally across multiple high-growth technology companies.

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Ami Rosenfeld
Ami Rosenfeld
Co-Founder & COO

Technology and product leader with expertise in scalable platforms. Previously helped scale businesses globally including at Armis, acquired by ServiceNow for $7.75B.

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Avi Kochva
Avi Kochva
CTO

Banking technology and cybersecurity expert with decades of fintech experience. Brings bank-grade security architecture to the GratifID platform.

LinkedIn